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AI Data Chat Beta

Ask your marketing data a question.
Get the answer, and the evidence.

Ask in plain language about your rankings, ads, AI mentions, map coverage or search history. Data Chat writes the query, runs it on your own data, and answers in a few sentences with the table and the SQL underneath.

Only your organization's data Every answer shows its SQL and rows Read-only, nothing can be changed
Data Chat
All projects
Answered in 6 s
Which keywords did I lose top-3 positions for last month?
Keywords that left the top 3, last 30 days · 4 rows
KeywordWasNowChange
running shoes berlin#2#7-5
best running shoes#3#5-2
trail running shoes#3#4-1
running shoes sale#1#3-2

Four keywords dropped out of the top 3 in the last 30 days, and three of them went to the same competitor. "running shoes berlin" fell furthest, from #2 to #7; the rest moved one or two places, which is normal week-to-week noise.

2 queries · 3 tokens Show the SQL behind this answer
Which competitor took those positions?Did any keywords enter the top 3?Show the same for desktop only
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What you can ask

One question away from every tool's data.

Data Chat reads the same tables your trackers write to. Ask across tools, compare periods, rank competitors, or just find the number you need, without building a report first.

How has my average position changed in the last 30 days?
Average position by week · 6 rows
W1 best W6

Your average position improved from 31.2 to 23.4 over the last 30 days, almost all of it on mobile.

SERP Position Tracker

Rank movement, winners and losers, per location and device.

Which competitors appear most often in my tracked ads?
Advertisers by share of impressions · 4 rows
z zalando.de 38%
n nike.com 31%
a amazon.de 22%
r runfaster.com 9% New

Three advertisers hold 91% of the ad impressions on your keywords. runfaster.com is new this week.

SERP Ad Tracker

Advertiser share of voice, new entrants, and how ad copy changes over time.

How often is my brand mentioned in AI answers?
Mentions by assistant · 4 rows
ChatGPT #2 Mentioned 48%
Gemini #3 Mentioned 41%
Perplexity #1 Mentioned 38%
Claude Missing 0%

You are mentioned by 3 of 4 assistants. Claude never names you on comparison prompts.

AI Visibility

Mentions, sentiment and position across ChatGPT, Gemini, Perplexity and Claude.

Where is my map coverage weakest?
Rank per grid point · 25 rows
Top 3 17
Outside top 3 8
5 × 5 · 1 km

Coverage is weakest in the north-east of the grid: 8 of 25 points sit outside the top 3.

Maps Visibility

Local pack presence for every grid point and keyword you track.

What did I search for most this month?
Searches by query and location · 4 rows
running shoes New York 42 searches
laufschuhe Berlin 31 searches
zapatillas running Madrid 19 searches
running shoes London 12 searches

Your team ran 104 searches this month; 40% of them from New York on mobile.

Search history

Every proxy and direct search your team ran, by location, device and language.

Do the keywords I rank top 3 for also get competitor ads?
Top-3 keywords with competitor ads · 3 rows
KeywordYour rankAdvertisers
running shoes sale#3 4
running shoes berlin#2 3
trail running shoes#1 2

All three keywords you hold in the top 3 carry competitor ads. "running shoes sale" has four advertisers on it.

Across tools

Joins between trackers, the kind of answer no single report shows.

How an answer is built

Every answer shows its work, so you can trust the number.

No black box. You see the question, the query it wrote, the rows it got back, and what it made of them.

Anatomy of an answer
All projects
your organization read-only
How has my average position changed in the last 30 days?
Show the SQL behind this answer
SELECT r.keyword,
       min(r.position) AS best_position
FROM serp_position_results r
WHERE r.checked_at >= now() - interval '30 days'
GROUP BY r.keyword
ORDER BY best_position;
Average position, previous 30 days vs last 30 days · 2 rows
PeriodAvg positionKeywords
Previous 30 days27.548
Last 30 days23.452
Average position, last 4 weeks
W1W2W3W4

Your average position improved from 27.5 to 23.4, mostly on mobile. The gain comes from six keywords entering the top 10, not from the rest moving.

2 queries · 2 tokens
  1. 01

    It reads only your data

    Queries run through a read-only database role scoped to your organization. There is no path to another customer's rows, and nothing can be written, changed or deleted.

  2. 02

    It writes the SQL, and shows it

    The model looks up the tables it needs, writes a single SELECT, and the statement is shown under the answer. Queries that fail the guard are shown too, with the reason.

  3. 03

    You get the evidence, not just a claim

    The result table sits under every answer, and a chart is drawn when the question is about a trend, a comparison, or a share of something.

  4. 04

    It says what the numbers mean

    Two to four sentences: the answer to the question asked, then the one thing worth noticing. If the data cannot answer, it says so instead of guessing.

Sharing and control

Private by default. Shared when you say so.

Threads belong to whoever asked. Open one up to the whole team, or keep it to yourself.

Only me Team

Private by default

A new thread is visible only to you until you share it with the organization.

ACJMRS
Asked by Ana
2 days ago

Whole-team context

Shared threads show who asked what, so a colleague can pick up where you left off.

09:52 2 tokens

Pay per answer

Each answer costs a few tokens from your balance, shown right under it. No seat fee, no separate subscription.

Top-3 losses, July Jul 14
3 answers · 2 tables · 1 chart

Saved with its evidence

Threads keep their tables and charts, so an answer from last month still shows the data it was based on.

Every query passes
Read-only database role Scoped to your organization Single SELECT statement No system tables
Questions

Data Chat, answered.

Only your organization's: position tracker, ad tracker, AI visibility and Maps campaigns with their runs and results, plus your proxy and direct search history and projects. It cannot see other customers, billing, or anything outside those tables.

No. Every query runs through a read-only database role inside a read-only transaction, and only single SELECT statements are accepted. Writes, schema changes and system tables are refused before they reach the database.

It says so. If the tables cannot answer a question, the reply explains what is missing instead of inventing a number. Every answer shows the SQL and rows it used, so you can check it yourself.

A few tokens from your organization's balance, charged per answer and shown under it. The charge follows the actual work: a short follow-up in an existing thread costs less than a cold question that needs several queries.

Not unless you share them. Threads are private by default; you can open one to the whole organization, and you can rename or delete your own at any time.

It is in beta. The questions it handles well are the ones on this page, and it will get better at the rest as we read the feedback on answers. The rules around your data are not beta: reads are read-only and scoped to your organization, and you only pay for answers you receive.

AI Data Chat Beta

Stop building reports.
Start asking.

Your trackers already hold the answer. Ask for it in a sentence and get the number, the table and the chart in seconds.

Answers from your own data only
SQL and rows under every answer
A few tokens per answer, no seat fee
Private by default, shared with one click
Start asking for free
5
data sources, one chat
2-4
sentences per answer
100%
read-only
0
reports to build